For the second year in a row, NYCM Insurance has been given the
honor of being Ranked
#1 in Customer Satisfaction Among Auto Insurers in New York by J.D.
Power. While the award was distributed by J.D. Power and Associates, the
ranking is determined by survey respondents. When we found out about the award,
we immediately knew that we couldn’t have done it without every member of our
ecosystem: from our employees, to our agents,
to our customers. That’s why we wanted to create a campaign to say “thank you”
- because this win isn’t just for us.
To spread our thank-you message across the
state, we launched a series of live-action
television commercials titled “Thank you, New York.” The
series features three separate 30 second spots and a longer 60 second spot, all
of which highlight our campaign tagline, “Thank you, New York.”
The commercials were produced by Annie Delano in conjunction with
our advertising agency Overit Media
and directed by Overit’s own, Solomon Nero.
In addition, Overit’s Richard Skiermont acted as Creative
Director.
But while the commercial was executed
through an external agency, the idea around creating a live-action commercial
all began in-house.
“We were humbled to win this award two
years in a row and wanted to do something big to thank our customers and help
them feel a part of it. Because at the end of the day, they’re the ones who
made the win possible,” said Brand Development Supervisor Kelly Pylinski. “We
thought a series of live-action commercials would best communicate the energy
we were feeling from the campaign.”
All of the spots feature a representative
of NYCM Insurance (New York-based actor, Nico Piccardo)
appearing in peoples’ daily lives to hand-deliver a J.D. Power trophy, sharing
the win with them as a pleasant surprise. A handful of different scenarios are
featured throughout the series including: a woman ordering a meal at a
drive-through restaurant, a librarian shelving books and a
couple taking a leisurely jog through the suburbs.
All of the spots communicate a clear
message (“This is for you!”), reiterating that while NYCM Insurance may be the
one receiving the physical J.D. Power award, the honor of the award is a win
for everyone in the NYCM ecosystem.
“We’re really proud of the message this
series conveys,” said NYCM Insurance Vice President of Brand Management, Robert
Snyder. “That’s why it’s the largest production we’ve ever pursued at NYCM
Insurance. We believe it’s a story worth telling.”
All of the spots were shot over the course of two days
at various locations in Albany, NY. To watch the spots, click on the button
below. To read more about winning the J.D. Power Award and what it means for
NYCM Insurance, click here. 
