Holiday Shopping with a Purpose: Small Business Saturday Preparedness - NYCM Insurance Blog

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Nov 19, 2019

Holiday Shopping with a Purpose: Small Business Saturday Preparedness

Thanks to American Express, Small Business Saturday was created as a way for small businesses to shine and thrive during the holiday season. Following Thanksgiving and Black Friday, Small Business Saturday was established to empower small businesses and keep customers shopping locally.

This holiday season, check out your local businesses for deals, coupons and special sales taking place on Small Business Saturday. When preparing to shop, use these 5 tips to ensure you make the most of Small Business Saturday.

1. Map it out

Check the local newspaper and online for businesses participating. Once you decide on the stores you want to visit, check the hours of operation and their location. This will allow you to map out your day, so you get to stores on time to get what you are looking for.

2. Look for deals

…Because everyone loves to save money! Once you find participating businesses, you can visit the business’ personal website or social media page to see what deals and coupons they may be offering that day. Most small businesses offer coupons, specialty items, gifts, or in-store experiences. 

3. Get there early

Like any holiday shopping, getting there early is a no-brainer. Just like Black Friday, there are sure to be lines of people eager to get gifts for their loved ones. Nothing is worse than having a gift in mind, getting to the store and seeing that the item you wanted is no longer in stock. 

4. Bring multiple forms of payment

Most stores take some type of card payment, but it’s recommended to bring multiple forms of payment including cash and checks. In case a computer system goes down, you will be prepared to pay.

5. Last minute prep

This could include gathering your reusable shopping bags, checking the weather, getting your checklist finalized, or getting out your comfortable shoes. Whatever your last-minute prep looks like, make sure you are ready to take on the day of shopping.

Holiday shopping can be chaotic and stressful. Using these 5 tips will help you make the most of Small Business Saturday.