This year we were humbled and proud to receive
the J.D. Power award for ranking #1 in
Customer Satisfaction Among Auto Insurers in New York, two years in a row. To
celebrate, we launched a multichannel campaign to thank New York State for
honoring us with this recognition and - as part of the campaign - have released
a series of billboards throughout the state. As with the rest of the campaign,
the imagery and messaging on the billboard design is centered around the idea
of thanking New York State residents for recognizing NYCM Insurance
and contributing to our J.D. Power award win.
Our Thank
you, New York billboards were placed at the following locations:
Route
12, North Norwich, New York
If you are heading north on Route 12 during
the daytime, it is hard to miss our bright orange Thank you, New York billboard. We chose this location for the
billboard mainly because it is near our Sherburne office. Many of the NYCM
Insurance employees who work in Sherburne commute from the Norwich area daily
and see the billboard while travelling to work. Our aim is to show these employees our gratitude for the
part each of them played in helping us provide superior service to our
customers and, in doing such, secure our J.D. Power award win.
In addition to catching the attention of our
employees, we also hope that our customers recognize our billboard ads. Norwich
is home to a few attractions and is often seen as one of the commercial hubs
for people living in Chenango County and the surrounding
area. Because of the traffic Norwich attracts, we hope that our customers in
the area will see this billboard and recognize our gratitude for the role they
played in awarding NYCM Insurance the J.D. Power award for #1 in Customer
Satisfaction Among Auto Insurers in New York,
two years in a row.
Interstate
88, Oneonta, New York
If you are travelling through Oneonta, New
York on Interstate 88, then you have a
good chance of seeing our Thank you, New
York advertisement on a bright electronic billboard. This is our first time
ever using an electronic billboard and we have been advertising on this real
estate through the Blip
advertisement platform. Through this platform, we are
able to directly control the amount of times our ads appear on the electronic
screen and what time of day they appear. This allows us to tailor our
advertisements to our specific desired audience.
Since we are aiming to thank our customers, we
chose this location because Oneonta is a main commercial hub in Otsego County.
Many of our customers reside in this area and will be exposed to our Thank you, New York messaging whenever
they drive on Interstate 88. This location also allows us to thank our
employees. Many of the people who commute to
our Edmeston, NY headquarters drive through Oneonta
daily. Another main perk of using this billboard is that the light that it
gives off allows us to display our message of gratitude during both day and
night.
Canajoharie,
New York
Canajoharie is home to another NYCM Insurance
office location. Because of this, it fits our criteria for a Thank you, New York billboard location.
If you are driving along Groff Road just outside of town, keep an eye out for
this billboard. Our hope is that employees and customers in Montgomery county
see this J.D. Power messaging and recognize that they have played an important part
in our campaign and our success as a team.
Orchard
Park, New York
If you find yourself in the Buffalo area, you
might pass by our Thank you, New York
billboard in Orchard Park. This billboard is situated on the corner of
Southwestern Boulevard and McKinley Parkway. It is digital, so you should have
no problem seeing it no matter what time of day you drive past.
Through these four billboards, we hope to
project our feelings of gratitude for our employees and customers for helping
us to win the J.D. Power award for #1 in Customer Satisfaction Among Auto
Insurers in New York, two years in a row.
Have you seen these billboards or any other
NYCM Insurance advertisements? Let us know by leaving a comment below or on
social media.
New York Central Mutual received the highest
score in New York in the J.D. Power 2018-2019 U.S. Auto Insurance Satisfaction
Studies of customers’ satisfaction with their auto insurance provider. Visit
jdpower.com/awards
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